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DIGITAL DAY 2020

March 19, 2020

Introduction

SPONSORSHIP OPPORTUNITIES:

Digital Marketing Day 2020 is on it’s 5th year now. This unique event is educational in nature, and brings the most relevant speakers from across Canada and the U.S. to share their experience, knowledge and best practices in the digital advertising industry with Manitoba agency and in-house marketers.

Be a part of this event and reach a targeted audience of local marketing and advertising professionals as a sponsor.
We have a variety of packages and ways for you to connect with our audience.

Contact Anita Zubricki for more information - azubricki@safetyservicesmanitoba.ca
Click here for sponsorship package.


PROGRAM

TOPICS AND SPEAKERS:

Session 1:

How to bring new products and services successfully to market with minimal risk

Description of Session (Paragraph or two)
I will provide the playbook for successfully bringing new products and services into today’s marketplace. I will present practical tools to help you assess your company’s present ability to deliver new products and services to market. You will be able to use these tools to understand the gaps you have, and what you will need to do to fill them. We will share our 4 criteria to quickly assess if your new product or service is market validated, ready for development and funding.

QA on presentation topics as well as:
• Dealing with tech overload. Like VR, AI, FinTech, Blockchain, PropTech. AKA...  #DigitalTransformation
• Proof of Concept, MVP, prototype, test product/service, beta, What do these mean? When should each be used?
• How to make quality a core competency in your company.
• How to assess your customer's willingness to pay. This is the definition of product/service market fit.

ABOUT THE SPEAKER:

DAVID GRATTON has been bringing products to life for leading companies for over 30 years.  He leads Work at Play as one of Canada’s premier software consultancy and development studios. He co-founded Appnovation, Canada’s largest independent open source software studio.

He founded the BC Tech Cube, Canada’s first VR/AR technology incubator. He developed and licensed music distribution technologies to MTV, and Warner Brothers. David developed Velocity, a micro-payments system used by some of the largest game companies in the world, and built Canada’s first micro-investment platform in real estate. Most recently he founded DEQQ Apparel Inc. merging NFC and blockchain to guarantee product authenticity and provenance.

He has been a consultant to: Microsoft, EA, Ford Motor Co., Mattel, Arc’teryx, Apple, NBC, Knowledge Network, Vancouver Canucks, Rennie, Gameforge, and Corus Entertainment, Government of Canada, and the Kingdom of Saudi Arabia.


Session 2:

Cannibis Branding

ABOUT THE COMPANY:

Canopy Growth - Our vision is to be the number one cannabis company in the world. From product and process innovation to market execution and everything in between, we are driven by a passion for leadership, a commitment to drive the industry forward, and above all else, providing medical and recreational cannabis consumers the best possible experience.


Session 3:

Influencer Marketing: Who, What and Why. Hear from local influencers and brands on how they are harnessing social media to build and sell brands.

Since 2016, the fastest growing media segment is ‘Influencer Marketing.” AdAge says that in North America, just this year alone, over $12 billion will be spend by brands on influencer marketing.

Is it part of your current media mix or are you considering it? Hear from a local panel of Winnipeg based marketers that use influencers, and marketers that are influencers.

Learn how in today’s digital world, influencers have moved beyond celebrity endorsements, and now brands are looking for social content creators that can connect them with niche audiences to deliver value for their brand.

Is influencer marketing new, or is it just taking the age-old power of word of mouth and transforming its context into the social and digital sphere. Discuss this and more with our panel featuring:

Facilitator:
Susie Parker Erjavec
Sparker Strategy Group

Panel Members:

Jillian Recksiedler
Senior Content Specialist
Travel Manitoba
Cassidy Coutts

Cassidy Coutts
Brains and Bronzed

Natalie Bell
CEO - Creative Energetic Original
PegCityLovely


Session 4:

Think Beyond Clicks- Digital Media as part of Media Mix for Your Campaign in 2020

ABOUT THE TOPIC AND SPEAKER

Zac Goodman

Zac is an agency partner and leads digital strategy at DSA Media located in Vancouver. He brings over 18 years of advertising experience and has been fortunate enough to work with some of the largest brands in Canada. Zac’s career experience includes web development and graphic design, but he specializes in media strategy and has taught digital marketing courses and workshops. He’s passionate about brand safety, transparency and modern measurement, and takes pride in shining a light at some of the darker corners of our industry.


Watch this page for more updates coming soon.


Details

Venue: Canad Inns Destination Centre Polo Park
Location: 1405 St. Matthews Ave.
City: Winnipeg
Date: March 19, 2020
Time: 8:00 am
Cost: See Fees
Contact: contact@adwinnipeg.ca

Register Online for this Event

If you would like to register online for this Event, please click here.




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