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DIGITAL MARKETING DAY 2020

October 01, 2020

Introduction

Thank you to our confirmed sponsors:

 

SUPPORTING SPONSORS: 

                                              

 

AUDIO-VISUAL SPONSOR:                   

PRINT SPONSOR:                                      

 

SPONSORSHIP OPPORTUNITIES:

Digital Marketing Day 2020 is on it’s 5th year now. This unique event is educational in nature, and brings the most relevant speakers from across Canada and the U.S. to share their experience, knowledge and best practices in the digital advertising industry with Manitoba agency and in-house marketers.

Be a part of this event and reach a targeted audience of local marketing and advertising professionals as a sponsor.
We have a variety of packages and ways for you to connect with our audience.

Contact Anita Zubricki for more information - azubricki@safetyservicesmanitoba.ca
Click here for sponsorship package.


PROGRAM

TOPICS AND SPEAKERS:

SESSION 1:

How to bring new products and services successfully to market with minimal risk
David Gratton, Partner, Work at Play

David Gratton will provide the playbook for successfully bringing new products and services into today’s marketplace. He will present practical tools to help you assess your company’s present ability to deliver new products and services to market. You will be able to use these tools to understand the gaps you have, and what you will need to do to fill them. He will share our 4 criteria to quickly assess if your new product or service is market validated, ready for development and funding.

QA on presentation topics as well as:
• Dealing with tech overload. Like VR, AI, FinTech, Blockchain, PropTech. AKA...  #DigitalTransformation
• Proof of Concept, MVP, prototype, test product/service, beta, What do these mean? When should each be used?
• How to make quality a core competency in your company.
• How to assess your customer's willingness to pay. This is the definition of product/service market fit.

ABOUT THE SPEAKER:

DAVID GRATTON has been bringing products to life for leading companies for over 30 years.  He leads Work at Play as one of Canada’s premier software consultancy and development studios. He co-founded Appnovation, Canada’s largest independent open source software studio.

He founded the BC Tech Cube, Canada’s first VR/AR technology incubator. He developed and licensed music distribution technologies to MTV, and Warner Brothers. David developed Velocity, a micro-payments system used by some of the largest game companies in the world, and built Canada’s first micro-investment platform in real estate. Most recently he founded DEQQ Apparel Inc. merging NFC and blockchain to guarantee product authenticity and provenance.

He has been a consultant to: Microsoft, EA, Ford Motor Co., Mattel, Arc’teryx, Apple, NBC, Knowledge Network, Vancouver Canucks, Rennie, Gameforge, and Corus Entertainment, Government of Canada, and the Kingdom of Saudi Arabia.


SESSION 2:

The Journey of Building a Cannabis Brand
Sherry Feng, Director, Above-Premium Brands Portfolio at Canopy Growth Corp./Tokyo Smoke

Sherry will take you on the journey of building a Canadian cannabis brand long before the industry was even legalized. Tokyo Smoke was founded in 2015. We opened the first brand store in Toronto, which quickly became a community hub where frank and open conversations about cannabis were possible. In 2017, we expanded our presence to Calgary and won Best Brand at the Canadian Cannabis Awards. We were proudly one of only four original retailers granted licenses to operate cannabis retail storefronts in Manitoba, and our footprint today continues to spread nationwide. What started as a tiny Tokyo Smoke storefront now stands to change cannabis culture in a big way. Sherry will share some of the joys and challenges of working in one of the newest and most exciting industries in Canada.

ABOUT THE SPEAKER


Sherry is a passionate marketer leading a portfolio of brands at Canopy Growth, including Tokyo Smoke, Van der Pop, Doja, Maitri, and Bean & Bud. Prior to joining Canopy, Sherry led all medical and recreational marketing at another cannabis licensed producer, where she developed, created, and launched their portfolio of brands. Previously, Sherry was at Labatt Breweries working on some of the largest beer brands in the world, leading Corona in her most recent role there. Sherry specializes in brand and portfolio strategy, as well as getting sh*t done.

 

 


SESSION 3:

Influencer Marketing: Who, What and Why. 
Hear from local influencers and brands on how they are harnessing social media to build and sell brands.

Since 2016, the fastest growing media segment is ‘Influencer Marketing.” AdAge says that in North America, just this year alone, over $12 billion will be spend by brands on influencer marketing.

Is it part of your current media mix or are you considering it? Hear from a local panel of Winnipeg based marketers that use influencers, and marketers that are influencers.

Learn how in today’s digital world, influencers have moved beyond celebrity endorsements, and now brands are looking for social content creators that can connect them with niche audiences to deliver value for their brand.

Is influencer marketing new, or is it just taking the age-old power of word of mouth and transforming its context into the social and digital sphere. Discuss this and more with our panel featuring:

Discuss this and more with our panel featuring:

Facilitator:

Susie Parker Erjavec - Bio
Sparker Strategy Group

 

 

 

 

 

Panel Members:

 

Jillian Recksiedler - Bio
Senior Content Specialist
Travel Manitoba

 

 

 

 

 

Cassidy Coutts - Bio

Founder, Brains and Bronzed
Marketing Specialist, Mondetta Clothing Inc.

 

 

 

 

 

 

Natalie Bell - Bio
CEO - Creative Energetic Original
PegCityLovely

 

 

 

 


SESSION 4:

A look at the role digital plays in a media mix and the importance of thinking beyond clicks.
Zac Goodman, Partner, DSA Media

Zac will discuss how we approach digital as part of an overall advertising strategy from a media planning perspective and in contrast to traditional mediums. From there, he’ll talk about how we measure digital and detail why some of our most common KPIs aren’t as meaningful as we may think, providing tips along the way to better optimize and measure campaigns while avoiding common pitfalls.

ABOUT THE SPEAKER

Zac is an agency partner and leads digital strategy at DSA Media located in Vancouver. He brings over 18 years of advertising experience and has been fortunate enough to work with some of the largest brands in Canada. Zac’s career experience includes web development and graphic design, but he specializes in media strategy and has taught digital marketing courses and workshops. He’s passionate about brand safety, transparency and modern measurement, and takes pride in shining a light at some of the darker corners of our industry.


SESSION 5:
Shopping @Instagram
Liz Kim, Product Marketing Manager, Instagram

Liz Kim (@lizunakim) is a Product Marketing Manager at Instagram, where she is focused on building the consumer shopping experience. Prior to Instagram, she helped develop and launch a skincare brand ‘Then I Met You,’ was one of the founding members of BuzzFeed's marketing team, produced fashion editorial at Vanity Fair, and covers at The New Yorker. When she's not shopping for the sake of "market research," she's probably dancing somewhere.

 

 

 

 

 


REGISTRATION FEES:

AAW Members:  $195

Non-Members:  $295 *Note:  Non-member registrations include a 2020 Individual Membership in AAW (to December 31st).

Students:  $95
 

Above prices plus GST.


Watch this page for more updates coming soon.


Details

Venue: Canad Inns Destination Centre Polo Park
Location: 1405 St. Matthews Ave.
City: Winnipeg
Date: October 01, 2020
Time: 8:00 am
Cost: See Fees
Contact: contact@adwinnipeg.ca

Register Online for this Event

If you would like to register online for this Event, please click here.




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