Digital Marketing Day
9:00-4:00 pm – Canad Inns Polo Park
CLICK HERE TO REGISTER!
Digital Marketing Day is a one-day conference for marketing and advertising professionals right here in Winnipeg. We have sourced industry-best speakers from Winnipeg, Canada and across the US to provide digitally focused marketers with insights, trends, forward-thinking media strategies, new technologies and innovative forms of marketing communication to drive your businesses. The Speakers will cover a wide array of topics with the key area being; market growth and development in our digital industry.
Join us for an exciting day of professional development and networking geared towards marketing and advertising professionals!
Thank you to our sponsors!
PLATINUM SPONSOR
PARTNER SPONSOR
PRINT SPONSOR
THE PROGRAM:
Session #1:
When the Giants Fight, Strategy Can Save Us.
Apple vs Meta and Apple vs Email marketing platforms are fighting over privacy vs marketing efficiency. The trend towards privacy is increasing and will only make digital marketing a more sophisticated game.
SPEAKER:
David Hawthorne, Vice President of Marketing, United Way Winnipeg
David is a passionate digital first marketing leader with a consistent track record of driving a high return on advertising spend through digital marketing, brand building and performance marketing. David has been honoured to lead some of Winnipeg’s best-known brands. Before joining United Way Winnipeg in 2018, David led the marketing teams at the Winnipeg Blue Bombers, FXR, Magellan Luxury Hotels, and McNally Robinson Booksellers.
Session #2:
From Concept to Reality: The Journey of Building a Best-in-Class Mobile App and Loyalty Program
Developing digital products for multiple sports and entertainment properties such as a mobile app and custom fan rewards program is an exciting yet challenging task. Learn about the business case, research, and journey required to make it a reality.
SPEAKER:
Drew Wilkinson, Director, Digital Strategy and Products, True North Sports & Entertainment
Drew is a leader with over 20 years of background in progressive marketing, communications, and content roles. He has worked for the Winnipeg Jets / True North Sports + Entertainment (TNSE) since 2011 when the Jets returned to Winnipeg. Drew is currently the Director, Digital Strategy and Products responsible for the development and execution of True North’s digital strategy and product roadmap including the assessment of emerging technologies. Before this role he held the position of Director, Digital where he oversaw TNSE social media, email marketing, web / mobile development, and digital fan engagement. Drew is a strategic thought leader with a passion to help grow brands and engage audiences through current and forward-thinking digital strategy, digital media, and products. He has a passion for leveraging data in more effective and informative ways to support fan acquiition and fostering digital innovation to help identify opportunities for future growth and development. Drew graduated from the I.H Asper School of Business at the University of Manitoba with a Commerce degree and double major in Marketing / Finance.
Session #3:
Creating Community: Nurturing Social Media Engagement to Generate Sales
Recognizing a strategic opportunity in the marketplace, and bringing it to life with a family of ready-to-drink beverages, was only the beginning. Learn how Hector’s Hard Beverages built a healthy online following and network of social influencers to support their rapid growth across Western Canada.
SPEAKER:
Erin Wilde-McDowell, Sales And Marketing Specialist, Fort Garry Brewing
Erin is a sales expert with a depth of experience earned from over 15 years in direct sales and social marketing. Her career began just as Facebook groups rose to prominence, and leveraging this social platform to build community became critical in her unprecedented rise with Arbonne, a global health and beauty company. After leading a national sales team for over a decade, Erin discovered a new opportunity to apply her talents with Fort Garry Brewing as the brand manager for the Hector’s Hard brand. Erin has a Bachelor of Education from Ambrose University and is currently completing a Master’s in Social Psychology.
Session #4:
Accessibility Act for Manitobans: A Breakdown of the Information and Communications Standard
Nearly every Manitoban knows someone with a disability or, in the coming years, may develop a disability themselves. At some point in their lives, most Manitobans will confront barriers to accessibility. The Accessibility for Manitobans Act and related accessibility standards provide a process to remove barriers affecting people with disabilities and many other citizens. The Accessibility Standards for Information and Communication focus on eliminating and preventing barriers that exist digitally, in print, or through interaction with technology or people. As a marketing professional, you will learn about your role in adopting the new standards related to information and communication. Improving accessibility is the right and smart thing to do, and it can help your business grow.
SPEAKERS:
Monika Bonsor, Accessibility Compliance Officer with the Manitoba Government’s Accessibility Compliance Secretariat
Monika is an Accessibility Compliance Officer with the Manitoba Government’s Accessibility Compliance Secretariat. The Secretariat monitors compliance of accessibility legislation among stakeholders in the private, non-profit, and public sectors. The Secretariat also works with organizations to raise awareness about accessibility and enforce compliance of legislative and regulatory requirements. Before joining the Secretariat, Monika spent eight years working with vulnerable Manitobans in the public and non-profit sectors.
Wendy Harrisko, Communication and Engagement Specialist with the Manitoba Accessibility Office
Wendy is the Communication and Engagement Specialist with the Manitoba Accessibility Office. In her role with The Manitoba Accessibility Office, she is responsible for raising awareness about accessibility for all Manitobans, The Accessibility for Manitobans Act and the five standards. Wendy is an experienced Marketer with over 15 years of experience working in the private and public sectors and has worked in the Financial, Agriculture and Health Care sectors.
Session #5:
SEO, AI and Beyond
SPEAKER:
Jacob Kettner, Founder, Owner and CEO, First Rank
Is SEO dead? SEO is one of the most impacted spaces by AI and machine learning advancement. What does this mean for organic lead generation strategies? With great change comes great opportunity. Learn what’s changing and how to leverage AI to be better than your competitors.
With more than 18 years of experience in the digital marketing world, Jacob Kettner is thrilled to be bringing his signature dynamic flair to Digital Marketing Day . Jacob is the founder, owner, and CEO of First Rank, an industry-leading SEO agency located in Winnipeg, Manitoba, Canada. In addition to captaining this 7-figure business, he also owns an SEO-related SaaS company and is regularly invited to speak locally, nationally, and internationally. His areas of expertise include Client SEO and Agency Scaling. Jacob is deeply committed to building up and supporting the SEO community at large. Education and mentorship are key aspects of his professional philosophy, and he looks forward to exchanging industry knowledge with you at Digital Marketing Day!
FEES:
AAW Members = $230.00
AAW Members = Groups of 5+ – $215.00/ea.
Non-Profits & Charities – $275.00/ea.
Non-Members – $350.00
Students – $75.00
Above prices subject to GST.
Above prices include continental breakfast, refreshments throughout the day and lunch.
CANCELLATION – Registrants may cancel up to April 11, 2023 at 12:00 Noon. Cancellations received after this date are liable for the entire fee. Substitutions are welcome!
Watch for more updates coming soon.