Digital Marketing Day
9:00-4:00 pm – Canad Inns Polo Park
Digital Marketing Day is a one-day conference for marketing and advertising professionals right here in Winnipeg. We have sourced industry-best speakers from Winnipeg, Canada and across the US to provide digitally focused marketers with insights, trends, forward-thinking media strategies, new technologies and innovative forms of marketing communication to drive your businesses. The Speakers will cover a wide array of topics with the key area being; market growth and development in our digital industry.
Join us for an exciting day of professional development and networking geared towards marketing and advertising professionals!
The following are confirmed topics and speakers!
TOPIC: When the Giants Fight, Strategy Can Save Us.
Apple vs Meta and Apple vs Email marketing platforms are fighting over privacy vs marketing efficiency. The trend towards privacy is increasing and will only make digital marketing a more sophisticated game.
David Hawthorne, Vice President of Marketing, United Way Winnipeg
David is a passionate digital first marketing leader with a consistent track record of driving a high return on advertising spend through digital marketing, brand building and performance marketing. David has been honoured to lead some of Winnipeg’s best-known brands. Before joining United Way Winnipeg in 2018, David led the marketing teams at the Winnipeg Blue Bombers, FXR, Magellan Luxury Hotels, and McNally Robinson Booksellers.
TOPIC: From Concept to Reality: The Journey of Building a Best-in-Class Mobile App and Loyalty Program
Developing digital products for multiple sports and entertainment properties such as a mobile app and custom fan rewards program is an exciting yet challenging task. Learn about the business case, research, and journey required to make it a reality.
Drew Wilkinson is a leader with over 20 years of background in progressive marketing, communications, and content roles. He has worked for the Winnipeg Jets / True North Sports + Entertainment (TNSE) since 2011 when the Jets returned to Winnipeg. Drew is currently the Director, Digital Strategy and Products responsible for the development and execution of True North’s digital strategy and product roadmap including the assessment of emerging technologies. Before this role he held the position of Director, Digital where he oversaw TNSE social media, email marketing, web / mobile development, and digital fan engagement. Drew is a strategic thought leader with a passion to help grow brands and engage audiences through current and forward-thinking digital strategy, digital media, and products. He has a passion for leveraging data in more effective and informative ways to support fan acquiition and fostering digital innovation to help identify opportunities for future growth and development. Drew graduated from the I.H Asper School of Business at the University of Manitoba with a Commerce degree and double major in Marketing / Finance.
AAW Members = $230.00
AAW Members = Groups of 5+ – $215.00/ea.
Non-Members – $350.00
Students – $75.00
Above prices subject to GST.
Above prices include continental breakfast, refreshments throughout the day and lunch.
CANCELLATION – Registrants may cancel up to April 11, 2023 at 12:00 Noon. Cancellations received after this date are liable for the entire fee. Substitutions are welcome!
Watch for more updates coming soon.