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April 20 @ 9:00 am - 4:30 pm
Join us on April 20th (NEW DATE) at Canad Inns Destination Centres Polo Park, Winnipeg
8:00 am – Registration Opens, Coffee/Tea and Nibblies
9:00 am – Sessions Begin
At one time not that long ago, artificial intelligence, deep data-driven marketing, and voice search we’re ambitious concepts more out of science fiction than our day-to-day work life. But the pace of Digital Marketing is advancing so quickly that concepts that seemed far fetched now are part of the mix of options to use to reach your audience. It’s important to stay connected on what trends are happening today in digital and will emerge.
Join us for another exciting Digital Marketing Day put on by the Advertising Association of Winnipeg. Come listen and ask questions to speakers from leading digital brands like Google, TikTok and LinkedIn and learn how to up your organizations digital game.
We’ve been apart for too long as well as a local industry, so join again with colleagues in advertising, marketing, communication and design to connect during the day.
We’re looking forward to seeing you all April 20th.
Our line-up of speakers —
Founder, More Hot
LeadsWhile living in Tel Aviv, Daniel got into SEO & Online Marketing while working for one of Israel’s top digital marketing agencies. Once he found out he could influence Google’s search results and bring significant value to the businesses he worked with, he never looked back. In 2015 he left the agency to co-found More Hot Leads.
Daniel loves what he does because he gets to help driven business owners grow their businesses, as well as work with a team of amazingly talented people from around the globe. He is constantly learning and loves sharing his knowledge of SEO & marketing with others. You might find him at a Meetup or networking event near you.
ABOUT THE SESSION:
How to Leverage Google Traffic – The Power of SEO and Google Search Marketing
With all of the digital marketing buzz surrounding social media these days, people tend to forget about the most effective way to drive traffic online…Google.
Not only does Google search drive more traffic than social media, but the visitors from Google search are often more serious because they are showing interest and intent in performing a search.
In this session, we will discuss the various ways to leverage Google search traffic from organic SEO, Google Ads and local map searches so that you can understand how Google’s algorithm works and take advantage of the best traffic generation source online.
Alison Demelis recently joined LinkedIn as Senior Sales Manager for Enterprise Sales Canada and has quickly become a pivotal member of the LinkedIn Family. Prior to this, Alison was part of GroupM operating in a dual role as both the Director of Marketing and the Director of New Business for MediaCom Canada. During her tenor with MediaCom, they saw a significant move from ranking #10 to #3 and she oversaw the wins for such accounts as OLG, LCBO, Sunwing and Ministry of Health to name a few.
During her professional career, Alison has worked with every media discipline and has full media model fluency. Alison held the title of Director, National Sales at Cue Digital and Group Manager, The Mix – at Bell Media (formerly Astral Media) for over 10 years. This multi-channel strategy division permitted Alison a unique understanding of Digital, OOH, radio, and television to create multiplatform solutions for clients when most companies were still working in siloed environments.
Alison says that her proudest career accomplishments are when she creates partnerships, and works with clients holisitcally to aid in the best business outcomes for their success.
ABOUT THE SESSION:
How B2B Brands Grow – “every brand has a brand awareness problem”
How B2B brands Grow will take us through the function of customer loyalty, the demonstration that the majority of your customers are out-market at any given time, and finally what a lack of brand awareness is causing in your customers mental availability.
Head of Canadian Agency Partnerships
As Head of Canadian Agency Partnerships, Neil Cameron is responsible for overseeing TikTok’s relationships with agency partners in Canada, designing marketing strategies for some of the world’s largest brands to leverage and engage with TikTok’s community of creators.
Prior to joining TikTok, Neil oversaw partnerships with some of Canada’s largest holdcos at Facebook Canada and previously held strategy roles at Bell Media and Rogers Communications.
ABOUT THE SESSION:
#TikTokMadeMeBuyIt: Leveraging the Power of Discovery
Learn how to leverage TikTok’s power of discovery by creating culture and content that connects meaningfully with the community.
Assistant Deputy Minister, Communications and Engagement Government of Manitoba
Matthew Cutler is the Assistant Deputy Minister of the Communications and Engagement Division, a central government team of nearly 60 staff that are dedicated to engaging Manitobans; bringing the decisions, services and vision of government to Manitobans, and inviting Manitobans to bring their ideas and vision to their government.
ABOUT THE SESSION:
Like our lives depend on it: government communications in a global pandemic
The March 2020 arrival of COVID in Manitoba presented public service communicators with challenges and demands that could never be anticipated. Yet across government, Manitoba’s Public Service worked to deliver country leading vaccine uptake rates, implement the first comprehensive tool for risk communication with the Pandemic Response System, and worked to engage citizens across Manitoba through the award-winning EngageMB platform.
This session will highlight the tools, approaches and communication strategies that were brought to bear in the fight against COVID-19 in Manitoba, and will share the key learnings will help shape how government communicates with citizens moving forward.
Marketing Automation Manager, Bold Commerce
As Marketing Automation Manager, Christian is responsible for administering marketing campaigns, testing and analyzing workflows, lead generation, lead nurture, lead scoring, and identifying tactics for improvement. He’s all about leads, acquisition and revenue!
Christian loves creating and building successful nurture funnels, and he’s proud to see his work play a role in helping businesses use technology to enhance human interactions, rather than using technology to automate processes.
ABOUT THE SESSION:
Email Marketing – 3 Email Lead Nurturing Strategies Every B2B Business Should Consider
Email marketing continues to be a fantastic method for nurturing B2B marketing leads. But it’s important to be thoughtful about the types of emails you send, who you are sending to, and how often you are landing in their inbox.
In this session, you will learn how to effectively manage your lead funnel with 3 lead nurture strategies: nurturing your leads with content, automating your onboarding process, and running a successful win-back campaign.
AAW Members – $210/person
AAW Members – 5+ Registrants from one company – $195/person
Non-Members – $310/person (Includes membership in AAW to December 31, 2022)
Students – $75/person
Above prices, plus GST
Above prices include morning pastries, refreshments throughout the day and lunch.
CANCELLATION – Registrants may cancel up to April 15, 2022 at 12:00 Noon. Cancellations received after this date are liable for the entire fee. Substitutions are welcome!